This is a really good example of how not to get girls interested in science, and is offensive on just about every level.
It’s part of an EU Campaign which must be the most misguided and offensive get-girls-interested-in-science campaign in history.
Twitter has not been kind:
Come on Barbie, let's go science! #sciencegirlthing
— Scriptrix (@Scriptrix) June 22, 2012
— Kate Lancaster (@DrKatypoo) June 22, 2012
I can picture the ad meeting now. 'How shall we get girls into science? Let's patronise them! Great idea!' #sciencegirlthing
— Angela Clarke (@TheAngelaClarke) June 22, 2012
— Liz B ? (@astro_Liz) June 22, 2012
And the promotional video is even more disappointing considering that the individual scientist profiles that they’ve made are actually quite good.