This is a really good example of how not to get girls interested in science, and is offensive on just about every level.
It’s part of an EU Campaign which must be the most misguided and offensive get-girls-interested-in-science campaign in history.
Twitter has not been kind:
http://twitter.com/Scriptrix/status/216129677339791360
It''s the lipsticky-pinky branding that makes me do a bit of sick in my mouth http://t.co/BGCQQVQy #sciencegirlthing
— Kate Lancaster (@DrKate_L) June 22, 2012
http://twitter.com/TheAngelaClarke/status/216132348394217473
https://t.co/YIjo3ZFl This is so supremely offensive I don't know where to begin! #sciencegirlthing #womeninscience
— Liz B ? (@astro_Liz) June 22, 2012
And the promotional video is even more disappointing considering that the individual scientist profiles that they’ve made are actually quite good.